With the increasing use of AI to generate images, and further fabricate them, it has become harder to distinguish between authentic and fabricated images. To address this issue, camera manufacturer Leica has come up with a new camera that captures the image with “Content Credentials” at the point of capture.
How does Leica M11-P’s Content Credentials feature work
The Leica M11-P employs the Content Credentials, a feature that records metadata at the time of capture. This metadata serves as a “nutritional label” for the image, providing detailed information about its authenticity.
The metadata of an image contains important details such as the camera make and model, the person who took the picture, and the date and time it was captured. This information can be viewed in the image itself.
Every image will have its unique digital signature that can be used to verify its authenticity on the Content Credentials site or the Leica FOTOS app. The Content Credentials feature is optional, and users can choose to opt-in if they wish to use it.
The secure metadata of the image meets the standards set by the Coalition for Content Provenance and Authenticity (C2PA). The mission of C2PA is to create an open technical standard that provides publishers, creators, and consumers with flexible ways to determine the authenticity and provenance of different types of media.
The camera offers more than just the Content Credentials feature. It also boasts a 60MP BSI CMOS sensor, Triple Resolution Technology, a Maestro-III processor, and 256GB of internal memory, making it a compelling purchase for photography enthusiasts.
The Leica M11-P is priced at €8,950 (approximately Rs 7,87,300) and is available for purchase worldwide on Leica’s official website and authorised dealers, starting today.
“The Leica M11-P launch will advance the CAI’s goal of empowering photographers everywhere to attach Content Credentials to their images at the point of capture, creating a chain of authenticity from camera to cloud and enabling photographers to maintain a degree of control over their art, story and context,” said Santiago Lyon, head of advocacy and education at the Content Authenticity Initiative (CAI).
In 2019, Adobe co-founded the Content Authenticity Initiative (CAI) to combat the spread of misinformation online and to provide credit to creators for their work. The CAI has now grown into a coalition of nearly 2,000 members, including organisations such as Leica, Microsoft, and many others.
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