KOLKATA: The pandemic has compelled South Korean automaker Kia Motors to ease its foot on the gasoline pedal after a turbo-charged bustle since it stormed into India precisely a year previously using mid-section SUV Seltos.
After residing as a lot as its promise of introducing a new automobile every six months with the rollout of govt MPV Carnival in February and open of compact SUV Sonet next month, the corporate has made up our minds to consolidate its portfolio and dwell up for the pandemic to subside sooner than pronouncing new models in India.
“We had mentioned that we will retain introducing a new model every six months. But at the time, we had now not anticipated an unheard of match adore the pandemic. Covid has ended in a hiccup in our plans. It is miles a stir breaker for now but India’s long-term capability as an automobile market aloof remains. For now, we can specialise in the open of Sonet and carrying the momentum of Seltos and Carnival forward,” acknowledged Kia Motors India advertising and marketing & sales head Manohar Bhat.
09: 13Kia Sonet: Made in India, designed for world
The Indian subsidiary has a entire differ of merchandise from the parent company portfolio to plan shut from and had at the initiating deliberate to open six-seven autos by March 2022 to fully compose the many of the three-lakh skill manufacturing plant in Anantapur, Andhra Pradesh, Covid-19 has compelled it to revisit the timelines.
Such is the uncertainty in the market that Bhat isn’t willing to hazard a wager on Kia Motors India’s market share by this year close though it ended its first year with 6% market share while using on almost a single product, the Seltos.
Of the 1,02,609 autos Kia supplied from August closing, 98,979 had been Seltos with Carnival making up the rest. While auto pundits specialise in Kia can lengthen its market share to double digits by this fiscal close with the thrilling Sonet that will hit the roads next month, Bhat acknowledged the corporate would specialise in customer pride with timely provide of autos that had been superior to the competitors.
“We query the Sonet to get completely in an extraordinarily aggressive section. We possess already bought over 9,000 bookings. The numbers will stir up after next month’s open. We are currently producing autos in two shifts and can add a third shift at the plant if wished,” Bhat explained.
Though the officials saved the home sales figures for the Sonet shut to their chest, Kia India govt director and chief sales officer Tae-Jin Park acknowledged 50,000 models of Sonet may maybe well be exported from the India plant in a year. Among the many nations the put the Sonet will be exported are Indonesia, South Africa and Saudi Arabia. Kia currently exports Seltos to 40 nations.