Reruns of 1980-90s classics Ramayan, Shaktimaan, Byomkesh fetch DD most-watched channel
A restful from Ramanand Sagar’s TV series Ramayan | YouTube screengrab

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New Delhi: Fuelled by the return of classics relish Ramayan, Shaktimaan and Byomkesh Bakshi and the general rise in TV viewership for the length of lockdown, the dispute-flee Doordarshan Nationwide has emerged because the most-watched channel in the course of genres in the week of 28 March to some April.

The leap is important, given that in real the previous week (21-27 March), DD Nationwide became as soon as no longer even in the head 10 most-considered channels in the Hindi Overall Entertainment Channel (GEC) category, while now, it has topped all categories.

Fresh recordsdata released by Broadcast Audience Evaluate Council-Nielsen Thursday confirmed that DD Nationwide’s viewership climbed to 580 million impressions in the 9am-10.30am slot in week 13 (28 March to some April), compared to real 1,000,000 impressions in the previous week. Within the 9pm-10.30pm slot, the corresponding numbers were 835 million impressions, compared to 2 million in week 12.

DD Nationwide became as soon as adopted by Solar TV and Dangal because the most considered channels in the course of genres.


Additionally be taught: Ramayan on DD: Most appealing formula to protect India’s elderly indoors or cover the young TV previous Netflix?


Return of the classics

Ramayan, the 1987 dramatisation of the fable directed by Ramanand Sagar, gave DD Nationwide the largest enhance — its viewership grew 454 times in the morning and evening slots combined.

Shaktimaan, the Indian superhero series starring Mukesh Khanna, moreover gave DD Nationwide a big enhance — a 52-fold rise to 20.8 million impressions.

Byomkesh Bakshi contributed an 11 per cent leap, while other classics relish Buniyaad, Dekh Bhai Dekh and the Shah Rukh Khan-starrer Circus collectively gave the channel an eight-fold enhance.

ThePrint had earlier reported that Ramayan had recorded 170 million, or 17 crore, viewers in the real first weekend of its rerun.

Mahabharat boosts DD Bharati opt

The B.R. Chopra-directed Mahabharat, the replacement TV fable from the late 1980s, is being broadcast on every other Doordarshan channel, DD Bharati, and has moreover boosted viewership.

Mahabharat boosted DD Bharati’s viewership 365 times to 145.8 million impressions in week 13 in the morning and evening slots combined.

Even the digital traffic for all DD channels on YouTube has doubled since the re-runs of the iconic reveals began.

Shashi Shekhar Vempati, head of Doordarshan’s guardian Prasar Bharati, tweeted his thanks to viewers.

A Colossal Thank You to the general viewers of Doordarshan – per @BARCIndia the most considered channel for the length of week 13 is @DDNational in the course of India. Along with your toughen Public Broadcaster has helped India Cease Home, Cease Safe as we fight relief #COVID-19 pandemic.

— Shashi Shekhar (@shashidigital) April 9, 2020


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Overall dispute of TV viewership below lockdown

BARC-Nielsen moreover released the third edition of its shriek on TV and smartphone consumption Thursday, which printed that practical TV viewership has grown by 43 per cent in the 28 March-3 April duration in comparison to the frequent sooner than the Covid-19 crisis, which has been calculated on the premise of recordsdata between 11 and 31 January.

News and movies in the course of languages recorded an all-time-high allege this week, at 251 per cent and 77 per cent respectively.

Marketing volume, indicated by free industrial time in the course of genres, went up 9 per cent compared to January, with sports actions channels registering the absolute most real looking allege at 86 per cent.

The shriek moreover gave viewership figures for PM Narendra Modi’s messages to the nation on Covid-19 — the third message, urging folks to gentle diyas and candles, became as soon as watched by 119 million folks and recorded 1 billion viewing minutes.

The second address, asserting the nationwide lockdown, became as soon as watched by 196.5 million folks.


Additionally be taught: DD gets relief viewers with Ramayan, Shaktimaan, Byomkesh Bakshi. It’s most watched channel now


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