TikTok emerges most downloaded social media app

Contemporary Delhi: ByteDance-owned quick video app TikTok is the most downloaded app in India in the social media category during the executive enforced lockdown to fight Covid-19, followed by WhatsApp and Facebook, records shared exclusively with ET by app analytics firm App Annie confirmed.

When put next with January 2020, social media downloads on iOS and Google Play during the lockdown in India in the first week beginning March 22 went up 20%, exceeding over 49 million original downloads, the cellular and records analytics firm mentioned.

In a televised take care of, Top Minister Narendra Modi had announced a 21-day nation broad lockdown on March 24 which is to damage on April 14.

Overall, with the exception of gaming apps, AajTak (Living Media), Zoom Cloud Meetings (Zoom Video Communications), Uvideo (OneSmile), Instagram (Facebook), Jio TV (Reliance Industries) and Amazon Top Video (Amazon) had been the most downloaded apps in India in the week beginning March 22 when put next to the earlier week beginning March 15.

AajTak and Zoom Cloud Meetings jumped 56 and 54 locations respectively in terms noxious.

The San Francisco-headquartered App Annie mentioned news apps, video conferencing calls and entertainment apps gained basic momentum during the lockdown in India.

TikTok (ByteDance), WhatsApp (Facebook), Facebook, Helo (ByteDance), Instagram (Facebook) and VMate (Alibaba Crew) had been the most downloaded apps classified below the social networking category on iOS or the social, communication category on Google Play in the week beginning March 22.

Commerce insiders had told ET earlier that usage and engagement charges of TikTok and Instagram’s dwell videos derive gone up vastly during the lockdown with extra convey material and views being generated by customers.

TikTok mentioned its #GharbaithoIndia marketing campaign, launched in partnership with the United Nations Type Programme asking customers to imply ways to beat the lockdown blues generated 4.6 billion views.

Instagram told ET its dwell views elevated extra than 60% in week one among the lockdown.

App Annie mentioned it has no longer viewed any basic actions in ranks for dating apps admire Tinder and Bumble in India in relation to original downloads.

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