A file describe of Amitabh Bachchan. (Image: Getty)
Thru a commercial tie-up with a main chain of hypermarkets and grocery shops in India, digitally barcoded coupons were disbursed to a verified checklist of workers from the All India Film Workers Confederation.
- Final Updated: April 5, 2020, 7: 04 PM IST
Neatly-known person Amitabh Bachchan has pledged month-to-month ration to enhance 1,00,000 households of every day wage workers belonging to the All India Film Workers Confederation amid the coronavirus pandemic.
The initiative would possibly be supported by Sony Photos Networks India and Kalyan Jewellers.
“Given the unparalleled nature of the scream we’re in, an initiative undertaken by Mr Bachchan, ‘WE ARE ONE’ has been supported by Sony Photos Networks India and Kalyan Jewellers, in which the month-to-month ration of 1,00,000 households all over the country would possibly be funded,” a observation released by Sony Photos Networks on Sunday read.
“Thru a commercial tie-up with a main chain of hypermarkets and grocery shops in India, digitally barcoded coupons were disbursed to a verified checklist of workers from the All India Film Workers Confederation. Furthermore, monetary aid has additionally been extended to these in need,” it added.
On the opposite hand, there used to be no data till when these each day wage workers will receive month-to-month ration from the donators.
NP Singh, managing director and CEO, Sony Photos Networks India, said as fraction of its CSR outreach, SPN took the initiative of working alongside Bachchan to enhance the households of every day wage earners of the Indian movie and television industry.
Bachchan, 77, has been hosting the actuality game camouflage Kaun Banega Crorepati for Sony since 2010.
“SPN’s enhance will be certain at the least 50,000 workers and their households non-public their home offers for a month,” he added.
Along with this, Bachchan will additionally characteristic in a instant movie Family, which has been conceptualised and almost directed by Prasoon Pandey.
Family, which talks about the importance of staying at home, declaring hygiene and social distancing, additionally functions Rajinikanth, Ranbir Kapoor, Priyanka Chopra Jonas, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee, and Diljit Dosanjh.
The instant movie will telecast all over Sony Community on April 6.
Family targets to reveal the resilience of human spirit amid worrying times, Singh added.
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