Cricket fans can now receive updates about the Indian Cricket team in a secure and private way right within their WhatsApp. The Meta-owned instant messaging platform has launched Channels, the Instagram-like feature in India. It will allow people to follow organisations, sports teams, artists and thought leaders.
WhatsApp Channels are a one-way broadcast tool and its goal is to build the most private broadcast service available.
“The Indian Cricket team is thrilled to partner with WhatsApp on the launch of Channels. We kick-off our partnership with WhatsApp with the ICC Men’s Cricket World Cup 2023 which is set to begin in October,” the Board of Control for Cricket in India (BCCI) said in a statement.
“We will leverage Channels to generate excitement and support as India gets ready to host the marquee event after a decade-long wait. With WhatsApp Channels, fans will be aware of important and accurate information and news around match schedules, timings, scorecards etc. Get on WhatsApp channels and never miss out on updates from on and off the field,” BCCI added.
WhatsApp launching its own Channel
The company said that apart from the Indian Cricket team, it also collaborated with Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar and others who will launch their WhatsApp Channels.
In fact, Meta CEO Mark Zuckerberg has also launched his own channel, and WhatsApp has also introduced its Channel where it will provide product updates on what it is building.
“Today we’re starting to roll out WhatsApp Channels globally and adding thousands of new channels that people can follow in WhatsApp. You can find Channels in the new ‘Updates’ tab,” Zuckerberg said in his Instagram Channel.
The company will roll out Channels in the coming weeks. There will be a new tab called Updates where users can find Status and channels that they chose to follow. This particular tab is separate from the chats with family, friends and communities.
Other WhatsApp Channels features
The Meta-owned instant messaging app company also announced that along with Channels, the company is also introducing four updates.
“Excited to start rolling out Channels globally! We’re adding reactions, a new directory, and lots of great channels for you to explore. Channels are separate from your personal chats, and in a new tab called ‘Updates’ where you can privately see the latest from people you follow,” said Will Cathcart, head of WhatsApp at Meta.
Over the coming months, WhatsApp will also make it possible for anyone to create a channel.
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