Facebook parent company Meta has said that it is barring political advertisers as well as other campaigners in other regulated industries from using its new generative AI advertising products. It said that these tools may turbo-charge the spread of election misinformation.
“As we continue to test new Generative AI ads creation tools in Ads Manager, advertisers running campaigns that qualify as ads for Housing, Employment or Credit or Social Issues, Elections, or Politics, or related to Health, Pharmaceuticals or Financial Services aren’t currently permitted to use these Generative AI features,” the company said.
“We believe this approach will allow us to better understand potential risks and build the right safeguards for the use of Generative AI in ads that relate to potentially sensitive topics in regulated industries,” it said.
The update comes soon after the company announced that it is expanding advertisers’ access to AI-powered advertising tools.
AI tools for advertising
Similar tools have been created by other tech giants, including Microsoft and Google, and they enable advertisers to instantly create backgrounds, image adjustments and variations of ad copy based on text prompts.
Just like Meta, Google is said to be planning to keep political ads out of its products by blocking a list of “political keywords” from being used as prompts.
According to a report by Reuters, Google has also planned a mid-November policy update to require that election-related ads must include a disclosure if they contain “synthetic content that inauthentically depicts real or realistic-looking people or events.”
Notably, TikTok and Snapchat owner Snap bar political ads. X, previously known as Twitter, has not rolled out any generative AI advertising tools though the company recently announced ‘Grok’ AI bot to rival ChatGPT and others. X owner Elon Musk said that Grok will be a feature of X Premium+ subscription.
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