Facebook has been offering Instant Games (IGs) on the social media platform for a long time now. Users can find and play these games directly in the Feed or Messenger conversations. These games can be accessed on both desktop and mobile devices. The Mark Zuckerberg-led social media giant has now announced a new distribution model for Instant Games (IG) on Facebook.
As per the new policy, Meta will allow developers to publish their games directly to people on Facebook. The social media platform will allow developers to share their titles even if it’s in the early stages of development. The company also said that this new policy will even change the way games are distributed across Facebook’s organic discovery experiences.
In a blog post, the company explained: “We are announcing that we will be creating a path for developers of Instant Games on Facebook to launch their games directly to people on Facebook, even if the game is in the early stages of development and historically would have been blocked by the Quality Guidelines.”
What is Play Labs and Play Tab on Facebook
Under this new process, Meta is set to introduce a new segment called Play Lab tier. This section will allow publishers to add games that previously may not have passed the Quality Review. Facebook will allow these games to go live on the platform in a way that will allow them to acquire users, collect feedback and experiment.
For higher-quality and high-performing games, the company is also creating a new distribution tier named Play Tab. Meta explains: “IGs in the Play Tab tier will be distributed across our organic discovery surfaces and available for promotion in editorial units”.
IGs that will be available in the Play Lab tier will be hosted on the Facebook Play platform. However, it is important to note that these games won’t be distributed via the company’s organic discovery or editorial surfaces.
The company also confirmed that IGs in the Play Lab section will also be allowed to continue creating a game page and grow their player base via paid user acquisition, social discovery, and community building.
Apart from this, Meta has also rolled out a new “Facebook Stories API” (Application Programming Interface). This will allow developers, creators, as well as brands to create and share a Facebook Story directly from a third-party desktop or web app.
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